It make me think if posed with the chance to redefine yourself and your identity, what would you change? Or not change anything at all?
On a side note, the cover had a great little colour lenticular which transitions

Additionally, I stumbled upon a page where the photographer of the book, Robbie Cooper, talks about the issues raised in creating an alternate avatar identity. Its about 30 mins providing an interesting insight into the world of virtual avatars. You can find it here.
If you found this interesting, more info can be found here. The book is also available at the library which I picked up it up from.
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