Mushroom Life Cycle + Target Audience

After some consideration, I've settled on the scenario of the mushroom life cycle as it generally feels more engaging to me as a whole, with a wide variety of different species of mushroom that are naturally captivating. With some concepts and sketches, I hope to resolve which part of the cycle to create, although the whole cycle itself is tempting as it is ambitious. Here is a video that help illustrates the process, as well as talk about mushrooms in general with their intriguing healing proprieties.

Additionally, my target audience will be of an undergraduate age group to capture a mature style and aesthetic that while educational, it will focus more on the visual experience to provide the opportunity for greater creativity; with possible cinematic approaches with dynamic camera movements and visuals. With some more research and concept ideas, I hope to resolve this approach.


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